So, I happen to be a part of this outstanding band with great melodies, lyrics, production, and an amazing rhythm section. Our large and growing catalogue of songs has gone over really well online, to the tune of over 53,000 followers on Twitter/X. But for awhile now it seems like this is where the buck stops, like Negative Tendencies is almost in a holding pattern, while our music has gotten better and better. I am perplexed by why this is? and I think I have the semblance of an answer and that is the subject of this essay. I started to hone in on the solution to this riddle when I was watching the popular streaming show Only Murders In The Building. This is a show about podcasters, is very up-to-date in references to the online world, very contemporary in other words. Yet... I wonder why all the music on a show that has a quite elaborate soundtrack includes absolutely no rock whatsoever?...